No home sale plan is complete without a virtual marketing strategy. This is not the time for iPhone photos and minimal property descriptions. Make sure that your home is optimized for online viewing with any or all of the following:
- 360° virtual tour
- Video home showing
- Drone video
- Professional photographs
- Thorough property descriptions
- Dedicated property website
Talk to your real estate professional about his or her plan for virtual tours and open houses in the event of another round of stay-at-home orders. In addition, find out where and how your home will be shown online and what tools are in place to ensure effective marketing.
While many things have changed over the last month or two, many others have not. An effective home sale strategy is about responding to market realities and buyer preferences. The more you can think through what buyers are looking for now—health, wellness, and a sense of community—the better able you will be to meet their needs and create an appealing space. The more you think through what you are looking for now, the better you can plan ahead for the financial and logistical journey of your upcoming home sale.